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Web Hosting – Cheaper and Easier for Small Businesses

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Web Hosting – Cheaper and Easier for Small Businesses

Most small businesses these days try to use the Internet to compete more

effectively. The trick, however, is to accomplish that goal without spending too


much of your precious money and time.


That’s becoming increasingly possible, according to some
 experts. You still

must hire somebody to create and update your website. However, prices for ho
sting your website are falling rapidly, which

will enable small businesses to create sites that are more sophisticated.


Hosting services provide the computers, or servers, on which your Web site is


located.

Most small businesses typically use so-called shared servers in which your

website shares a server with the sites of other companies, according to Steve


Dauber, vice president of marketing for Ensim. Shared servers typically cost


between $10 and $50 a month, he noted.


A better solution is to have your own, dedicated server, but that previously

was too expensive for many small companies – typically about $200 a month,


according to Dauber. His company develops software to help manage both shared


and dedicated servers.


"Now that price is coming down to as little as $100 a month," Dauber said.

"And I’ll bet it
ll get even lower."
Dedicated servers have many advantages, Dauber said. But, he cautioned, they

also create new challenges.

Opportunities and Challenges

Dauber noted that dedicated servers are faster and more secure than shared

servers.


"If you are sharing a server and another company’s site gets a lot of

traffic, your site will slow down," Dauber said. "And shared servers aren’t


always secure."


Those are among the reasons that Aaron Byrne, a Web designer for Northeast

Wisconsin Technical College in Green Bay, Wis., said his small organization


recently switched from a shared to a dedicated server.


Besides the advantages cited by Dauber, Byrne said his hosting service

provider is better able to support dedicated servers.


"When issues arise, we get great response time (from the service provider),"

Byrne said. "If the Web site goes down for some reason, they’re on it in


minutes."


Perhaps more important, though, Byrne said he can create more sophisticated

Web applications and data because of the increased speed and storage capacity of


the dedicated server, according to Byrne.


However, one challenge is that dedicated servers are more complex to manage.

Byrne, for example, develops websites and, like many developers, is not trained


to manage Web servers. Nor is he familiar with Linux, the operating system used


by the dedicated server, or Apache, the software that administers the Web site.


Large enterprises typically hire personnel for those tasks, a luxury few small


businesses have.


As a result, Byrne said he uses Webppliance Basic from Dauber’s company,

Ensim, to manage the Web sites hosted on a dedicated server. The product isn
t sold to users like Byrne but many hosting

services make it, and products like it, available as a service to users.


"The program (Webppliance Basic) means you don’t have to hire an IT

(information technology) person or a consultant," Byrne said.


"It’s simple enough that you can administer services on the server and do

things like restart the server. That’s a two-minute chore that, if you don’t


have something like (Webppliance), you have to call somebody in. Now, it’s just


a couple of quick clicks."


Other capabilities of the program include being able to grant permission for

those who can upload parts of Web pages, control the size of logs that list


server activity and set other server parameters. It operates via a Web browser


so anybody with Web access and access rights can use it.


"If I had to learn (Linux), I’d have to go to school for weeks," he said.
Byrne and Dauber agreed that using a product like Webppliance isn’t for

technical neophytes. However, it is usable by those who are interested in


technology, even if they have non-technical jobs in a company, they agreed.

Better E-Mail

Dauber predicted that lower prices would lead many, if not most, small

businesses to dedicated servers for their websites. However, the rise of


dedicated servers has one additional benefit, he noted. They make it easier for


small businesses to afford and manage enterprise-level e-mail products like


Microsoft Exchange and Lotus Notes.


Products such as these, which are staples in large enterprises, support group

e-mail, calendaring and other functions. In larger enterprises, these


applications typically are found on servers located within the company and are


managed by internal IT personnel.


However, the lowering price of dedicated servers combined with products like

Webppliance Basic, which can manage these products, means that smaller companies


will be able to afford such applications. That’s particularly true with


Microsoft Exchange Server 2003, which Dauber said has more tools than previous


versions for operating from dedicated hosted servers.


"Most small companies have their e-mail services hosted (by an Internet

Service Provider), but there comes at time when you need something like


Microsoft Exchange or Lotus Notes," Dauber said. "It’s different for every


company, but the sweet spot for that is when companies get to about 50

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